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Santa Cruz Bicycles was founded in 1993 in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz California. Their first bike, the Tazmon, was a single pivot dual suspension bike that rattled established sensibilities and helped define our then- ethos of "simply advanced." That bike was the cornerstone for a brand that was founded on the notion of doing things our own way in order to build the best. Santa Cruz has been rattling sensibilities ever since.