Freedom, Fitness & Fun

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    BIKE THE BAY America Finest Bike Ride

    BIKE THE BAY America Finest Bike Ride
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    The Annual Bike the Bay offers only opportunity to bike the Coronado-San Diego Bay Bridge   On Sunday, August 27th, bike lovers of all levels and ages are encouraged to grab...

    "We Give A S#@t"

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    Luis "Caring" for 2 new Happy Guests Our #1 Competitive Advantage"We Give A S#@t" Bicycle Warehouse We just celebrated 25 years in business which just like marriage now a days...

    NEW Santa Cruz Hightower "LT"

    NEW Santa Cruz Hightower
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    Another beautiful machine by the leading mtn bike people on the planet. Santa Cruz tells us this machine will be arriving soon and we can't wait. While we love the...

    STOLEN BIKES SUCK

    STOLEN BIKES SUCK
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    Bikes parked in Pacific Beach as part of the "bait" program. The San Diego Police Department's Bait Bike program in Pacific Beach has helped arrest and convict more than 100...

    LET'S TALK TORQUE

    LET'S TALK TORQUE
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    It's important to know about torque as most bicycles are requiring specific torque settings for many installations. So let's talk some torque. First, the definition: torque is force applied in...

    HOW IT ALL STARTED

    HOW IT ALL STARTED
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      It all started in 1990 when my father in law took me on my first mountain bike ride near Otay mountain in south San Diego. I remember it clearly....

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