Why We Ride Norco Bikes

Since 1964, Norco has been designing bikes that push the limits of what’s possible on two wheels. What sets Norco apart from the competition is their proprietary Ride Aligned™ Design System. Instead of just scaling frame sizes up and down, Norco adjusts the geometry, suspension kinematics, and rider center of gravity for every single frame size. This means a size small rides with the exact same precision, balance, and control as a size extra-large.

Popular Norco Mountain Bike Models

Whether you are hitting the local bike park or embarking on a backcountry epic, there is a Norco built for your terrain:

• Norco Fluid FS: The ultimate crowd-pleaser. Award-winning, perfectly balanced, and built for all-around trail riding. If you want a bike that handles climbs efficiently and descends with confidence, the Fluid is your go-to.
• Norco Optic: A short-travel trail bike with the heart of a downhill brawler. Fast, playful, and incredibly agile for riders who love to pop off every root and rock.
• Norco Sight: The all-mountain enduro machine. With aggressive geometry and deep suspension travel, the Sight is built for charging steep, technical descents at top speed.

Power Up with Norco VLT E-Bikes

Take everything you love about Norco’s legendary mountain bike geometry and add industry-leading pedal assist. The Norco VLT series (including the Sight VLT and Fluid VLT) integrates powerful, whisper-quiet motors and massive battery capacities so you can climb faster, ride further, and pack more downhill laps into a single afternoon.

Why Buy Your Norco From Bicycle Warehouse?

As a fully authorized Norco dealer, we don't just ship boxes, we deliver fully prepped machines. Every Norco purchased through our store receives a comprehensive professional build and safety check before being carefully boxed for transit. Need help with sizing or suspension setup? Our team of expert mechanics is a phone call away to ensure your new bike is perfectly tuned for your first ride.