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About Us

Our Mission - "to inspire your passion to ride so you enjoy more fitness, freedom and fun in your life"

Bicycle Warehouse opened it's doors for the first time on July 4th, 1992. Back then we were called Mountain Bike Warehouse because that's all we sold. As we grew so did our selection of bikes and we became Bicycle Warehouse.

Our original store is still getting tons of butts on bikes. The big metal warehouse building (you can probably guess where we got our name from) has become a familiar sight along Interstate 5 in Pacific Beach to nearly everyone in San Diego County.  

We've grown a lot with a bunch of stores and other related businesses in our portfolio now, but our mission is the same "to inspire your passion to ride so you enjoy more fitness, freedom and fun".

The store from outside, opening day.
Opening day of Mountain Bike Warehouse on July 4th 1992.
Mike smashing down walls, getting the store ready for its Grand Opening.
Mike smashing the walls and getting the store ready.


Mike & Debbe SimmonsIn 1992 we traded in our corporate world careers to launch our "dream business", Mountain Bike Warehouse. It has since morphed into Bicycle Warehouse with a small chain of retail stores, e-commerce, corporate sales and several other small related businesses. We've grown over the years with your support to become one of the nations top bicycle retailers. THANK YOU!

"Do what you love and love what you do" has served us well. We come to work every day excited about getting you on a bicycle and having some fun. We are proud to be a local family owned & operated company.

Give us a shout directly if you ever have any feedback for us. We love hearing about the good stuff and the stuff that needs improvement. Hearing from you is the only way we can get better at what we do.

Along with our awesome crew we look forward to serving you soon.


Debbe & Mike Simmons
"It's Your World, Ride It"

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