Bicycle Warehouse San Marcos Featured on Fox 5 San Diego

Bicycle Warehouse San Marcos Featured on Fox 5 San Diego

2 min read
Published: September 26, 2025
Updated: October 01, 2025
Filed Under: News

Our San Marcos team was recently interviewed by Fox 5 San Diego about a growing concern across North County: e-bike thefts. With the popularity of electric bikes booming in communities like San Marcos, Oceanside, and Vista, more riders are investing in their first e-bike, and unfortunately thieves are taking notice too.

Walter, one of our e-bike experts at Bicycle Warehouse San Marcos, spoke with Fox 5 about how important it is to use the right lock. "A secure U-lock or heavy-duty chain lock can prevent many thefts," Walter explained. Spending $70 to $110 on a quality lock is a small price to pay compared to replacing a $3,000 e-bike.

Why Local Riders Need to Be Careful

From Palomar College in San Marcos to neighborhood coffee shops in Oceanside and Carlsbad, bike thefts are happening fast. Many riders assume features like a key-start ignition or the heavy weight of an e-bike are enough to keep thieves away, but in reality it only takes a minute for someone to roll off with an unlocked bike.

That is why Walter and the rest of our team strongly recommend locking your e-bike every time you park, even for just a minute.

Unlike a phone, laptop, or purse, a bicycle is unique in that it is both a target and the thief's getaway vehicle. Once someone takes your e-bike, they do not just walk away with it, they ride away, quickly blending into traffic or nearby trails. That makes recovery harder and explains why bike thefts can happen in seconds and feel so frustrating.

Smart Ways to Protect Your E-Bike

  • Invest in a quality lock. U-locks and chain locks are the gold standard for e-bike security.
  • Double up. Add a cable lock for your wheels and accessories.
  • Use GPS tracking. Many new e-bikes sold at Bicycle Warehouse include built-in GPS technology, letting you track your bike right from your phone.
  • Lock it in visible places. Well-lit, high-traffic spots make thieves think twice.
  • Do not skip short stops. Most thefts happen during quick errands.

Keeping San Diego County Rolling

At Bicycle Warehouse, we have helped thousands of riders across San Marcos, San Diego, Temecula, and Oceanside find the perfect bike, and we want to make sure you can enjoy it without worry. We carry a full line of locks from trusted brands like Kryptonite and ABUS, plus the latest GPS-enabled e-bikes for added peace of mind.

Your e-bike is an investment in fun, fitness, and freedom. Do not let thieves take that away. Stop by our San Marcos store or any of our Southern California locations today and our team will help you pick the right lock to keep your ride safe.

Read the article on Fox 5's website here (a new window will open).

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.

Got questions? We'd love to chat!

Reach us Monday-Saturday 9-6 PST


Store Hours: Monday-Saturday 10:00 am - 6:00 pm
Find a Bicycle Warehouse Store Near You!

  • Giving Tuesday Ride for More community cycling event supporting bike donations in San Diego.

    Ride for More This Giving Tuesday

    At Bicycle Warehouse, we believe bikes change lives. This Giving Tuesday, we are proud to support Outride, a nonprofit partnered with Specialized that helps young people discover confidence, focus, and...

    Ride for More This Giving Tuesday

    At Bicycle Warehouse, we believe bikes change lives. This Giving Tuesday, we are proud to support Outride, a nonprofit partnered with Specialized that helps young people discover confidence, focus, and...

  • Kids bikes make the best Christmas gifts

    Hide-A-Bike at Bicycle Warehouse

    Christmas magic is real when a new bike rolls out as a surprise. The only challenge is keeping it hidden from excited kids until the big day. That is where...

    Hide-A-Bike at Bicycle Warehouse

    Christmas magic is real when a new bike rolls out as a surprise. The only challenge is keeping it hidden from excited kids until the big day. That is where...

  • The new Giant Anthem XC mountain bike

    Giant Anthem: Full Gas Fast

    Giant Anthem Review: The Full Suspension XC Bike Worth Your Attention If you want a fast and efficient cross country bike that performs on real trails, the Giant Anthem is...

    Giant Anthem: Full Gas Fast

    Giant Anthem Review: The Full Suspension XC Bike Worth Your Attention If you want a fast and efficient cross country bike that performs on real trails, the Giant Anthem is...

  • Giant Talon: the best beginner mountain bike

    Giant Talon Review: Your First Real Trail Bike

    If you are ready to step into real trail riding, the Giant Talon is one of the best places to start. It has the feel of a true mountain bike,...

    Giant Talon Review: Your First Real Trail Bike

    If you are ready to step into real trail riding, the Giant Talon is one of the best places to start. It has the feel of a true mountain bike,...

1 of 4