2 minute read.

We had to divide and conquer the massive 3 day Social Media Marketing World #SMMW18 conference at the San Diego Convention Center. It was mind blowing. We've been to a lot of conferences over the years but this one rises to the top. Extremely well organized with on point topics from excellent speakers all in a fun and entertaining environment.

Special shout out to the support staff that kept all 5,000 of us flowing smoothly through 100+ seminar options. I especially like the singing and random high five's from the crew as we wandered the halls from one mind expanding seminar to the next.

Debbe, Troy and I did our best impression of a sponge as we absorbed as much info as possible before moving on to the next topic. This was a perfect way for us to start 2018. Giving us the most current relevant info to be a digitally savvy bicycle retailer. We started our Modernization Initiative 2 years ago to morph into a retailer without boundaries. Keeping up with all the relevant ways business is being done now and in the future. Troy joined us recently to lead the charge for continual improvement to our GX Guest Experience.

Now comes the easy part. All we have to do is execute on all of the ideas, tips and plans. Even after 26 years we still love learning new ways of providing better service to our Guests. Bonus, we're still having fun doing it. We look forward to keeping you rolling and "inspiring your passion"

Mike S - Founder & Owner

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