Brand Profile: Liv Bicycles

2 minute read.

Liv Bicycles, founded in 2008 by Bonnie Tu, is a pioneering brand in the world of cycling, uniquely dedicated to women. This offshoot of the Giant Group was established when Bonnie Tu, then CFO of Giant, noticed a lack of suitable bikes and gear for women, prompting her to create a brand that caters exclusively to female riders. Liv's approach is not just about designing bikes; it's about reshaping the entire cycling experience for women. They prioritize women in all aspects, from frame design to components and gear, ensuring that every product optimally fits and performs for female cyclists.

Liv's range of bicycles includes various types tailored to different riding styles. Their mountain bikes, for example, mainly feature 29" or 27.5" wheels, but they also offer the STP 26 model with 26" wheels for shorter riders.

They have also delved into cyclocross and gravel bikes, with models like Brava and Devote, designed for both cyclocross racing and gravel riding. Additionally, Liv has made a significant impact in the e-bike market, offering electric mountain, city, fitness, and adventure bikes. These e-bikes are equipped with Giant's proprietary SyncDrive mid-drive motors and EnergyPak integrated batteries, providing impressive ranges.

Furthermore, Liv has a strong commitment to nurturing a global community of female riders. They support professional athletes and teams, creating opportunities for women at every level of cycling. By focusing on women's data and insights, Liv ensures that their prototypes are refined by elite athletes, leading to highly optimized bike designs.

Liv's philosophy extends beyond just bicycles. They offer a comprehensive range of gear and accessories designed specifically for women, enhancing both safety and style. This holistic approach demonstrates Liv's dedication to empowering women cyclists, making them a standout brand in the cycling world.

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